500 specialist dealers attended the “C+P Tour”
Football arenas convey an excellent coaching atmosphere. With over 500 specialist dealers participating, the “C+P Tour 2007” has gone down in the company’s history books as the most successful roadshow of all time.
With over 500 specialist dealers participating, the “C+P Tour 2007” has gone down in the company’s history books as the most successful roadshow of all time. The events caused a sensation in the industry throughout Germany. The main reason for this was the attractive locations that C+P had chosen for its tour of Germany. In the VIP zones of seven major football arenas, the visitors could enjoy a generous helping of Bundesliga atmosphere and could also take part in free guided tours of the relevant stadium. Almost all the participants in Cologne, Frankfurt, Hamburg, Berlin, Hanover, Stuttgart and Munich were delighted to accept this invitation. At the C+P sites in Breidenbach and Gotha, meanwhile, the company presented the most modern steel-furniture factories in Europe.
After the visitors had renewed their strength at lunchtime, it was time for the highlights of the roadshow’s contents. First of all, Ullrich Fast (Head of Marketing Communications) revealed many different methods for being even more successful with the C+P sales documentation. The field of online marketing was also covered in some detail. This provided a perfect introduction for top speaker Markus Ries (Riesling Marketing GmbH), who presented the new Coaching Partner Concept from C+P. Mr. Ries thrilled his audience with his entertaining but also challenging presentation, and then closed with an astonishing “Mega-Memory”, a real delight for every spectator. This series of clever ideas was then concluded by Tobias Walter (Head of Sales and Marketing) and Jörg Debus (Head of Specialist Trade Sales) with the presentation of the new ASISTO table and cupboard range, which the participants could then inspect in detail on site.
All in all, then, a thoroughly successful tour which not only received a great deal of praise from the participants, but also led to many registrations for the basic module of the Coaching Partner Concept. Not to mention the large number of people interested in the sale of the new ASISTO program. C+P is already planning the events for next year. It will be exciting to see what events the steel-furniture market leader from Hesse and Thuringia will come up with next year!